back to business in uncertain times
The COVID pandemic created disruption across industries. Gyms and fitness facilities were especially impacted. For Body & Soul Kelowna, their reopening was a momentous occasion. They wanted to create some welcome-back videos to promote their doors opening anew, all the while focussing on updated safety standards and precautions during that tumultuous time.
Roguescots produced a simple and clarifying series of videos that were used on their website and across their social media platforms. The videos featured info-graphics to highlight their updated safety protocols, and of course, they featured the gym’s furry mascot, Axel.
Directed by Justin MacGregor • Produced by Justin & Kristopher MacGregor
the doors are open
Watch the post-lockdown reopening announcement video created for Body & Soul Kelowna during the pandemic.
get fit again
Welcoming back their fitness community was a major milestone during the COVID pandemic. This video was one of several created to be shared across Body & Soul’s socials to invite their loyal clientele back to the gym.
