the shape of a new era
CURV will be Vancouver’s tallest residential tower, and the tallest Passive House building in the world, so when Brivia Group first approached us, we knew the videography had to live up to such lofty heights. The Roguescots vision mapped out a cinematic short film (with a full length and multiple abbreviated versions created), accompanied by a suite of individual interview videos, and a series of social media spots to complement the other assets. An additional package of custom teasers for use at the developer’s presentation centre was also curated to round out a sweeping visual ad campaign capable of showcasing such an impressive structure.
With acclaimed architect Tom Wright (designer of the world-famous Burj al Arab tower in Dubai), and renowned interior designer Andres Escobar attached to the project, it was clear that CURV represented a truly global effort. The best way to feature these two men, therefore, was to travel to them—to inhabit their working environments and show them in their element. Over a three week journey, the Roguescots team travelled to New York City to visit with Escobar, to Montréal to spend time with Brivia Group executives, and to London to sit down with Tom Wright. An additional unit was centralized in Vancouver to capture BakerWest sales leadership and Brivia’s project director and Passive House expert. All told, the CURV production spanned 5-6 weeks in total.
Working in collaboration with Common Ground Studios and E T H O Studio on the 3D renderings/animations and branding respectively, the films created are a true extension of the overall CURV branding and imagery foundations, and form a true extension of the online and on-page promotional materials for a cohesive identity language across platforms and mediums.
The end result is a gorgeous, cinematic suite of videos that touch on both the macro and micro facets of this soon-to-be skyline redefining structure. Every level of the Roguescots team’s expertise, craftsmanship, and international experience was drawn upon in order to bring this project to life. Part of the CURV branding is the concept of ‘luxury with purpose’. That mantra was carried through in the cinematic assets: a true visual curation, elevating property development videography to a new level.
Directed by Justin MacGregor • Produced by Justin & Kristopher MacGregor • Executive Produced by Valérie Ngo & Saskia Snyder-Caron • Crew: Calum Farquhar, Tyler Seib • Featuring Tom Wright, Andres Escobar, Kheng Ly, Vincent Kou, Jacky Chan, Rick Gregory • Animation Director Alexandre Lapierre • Assistant Production Coordination by Sarah Yada Seto
watch the teaser
CURV takes sustainability to entirely new heights, all the while delivering on exacting standards of functionality and livability. In our full-length master short film, we explore those standards through the eyes of the visionaries involved in its development. More than an advertisement, this is what Roguescots means by ‘cinematic marketing’. This is the story of CURV.
creating an icon
Acclaimed architect Tom Wright was the first to truly define the Dubai skyline with the stunning Burj al Arab. Now, he brings his immense talent to North America for the very first time, in the lithely form of CURV.
understated sophistication
Renowned interior designer Andres Escobar has set the tone and trend of buildings all over the world. In collaboration with Lemay_id, he brings his unique style and vision to Vancouver, immersing residents in tranquility, comfort, and luxury.
