countless families. countless homes.
To celebrate their 50th Anniversary, Nufloors wanted to capture their moment in history with an advert that would share their story and their appreciation to the families and communities that have built their brand and business.
In collaboration with our partners at All in One Productions, we crafted an extended cut piece, and a 30 second variation for faster consumption and broader share ability. Adverts like this are a fantastic way for companies and brands to mark their milestones. For Nufloors, we wanted to tap into their unique ability to change the concept of ‘home’, by creating spaces that are well-lived-in, sometimes across generations.
Directed by Justin MacGregor • Produced by Calum Farquhar and Justin MacGregor • Crew: Mitchell Kapustinsky, Brandon Harvey
extended cut
This longer format variation of the advert digs deeper into the soul of the company.
30 second variation
At a reduced runtime, the essence of the advert’s message is retained, whilst making it more easily consumable across social platforms, for television purposes, and more.
