20 years of freshness

For this commercial spot for Wok Box, Roguescots worked in association with Dream It Creations, collaborating under their guidance to provide directorial and editing assistance in the fulfilment of a 20th anniversary celebration. The completed video was put into the pre-show commercial rotation at Cineplex cinemas across Canada for an exceptionally wide exposure. The project was shot across three days, with some footage captured in a set-dressed test kitchen and the rest shot on-location at a Wok Box franchise location. Filmed with both staff and acting talent, the piece celebrates Wok Box’s fiery freshness and colourful spirit. Roguescots is proud to serve alongside other creative firms like Dream It Creations, bringing the same expertise and creative tailoring that it delivers on its own projects.

“What if we could eat Asian food out of boxes just like in the movies?” That’s all it took for Wok Box to be born. Shortly after opening in 2004, there was a line around the block. That was the moment when founder Blair Stevens knew he had something very special. From their first location on Jasper Avenue in Downtown Edmonton, Alberta, to over 60 stores today from British Columbia to Newfoundland, Wok Box continues to have something for everyone and is loved by young and old alike. As they celebrate their 20th anniversary, they reflect on how far they’ve come while staying true to their mission of providing fresh, flavourful meals. Whether it’s offering vegan, vegetarian, or gluten-friendly options, or putting a contemporary twist on traditional dishes, Wok Box infuses every meal with great flavour AND the highest quality ingredients. At Wok Box, it really is more fun in a box. Drop in for the food and stay for the experience..

Directed by Justin MacGregor • Produced by Dream It Creations / Brandon Harvey • Director of Photography: Brandon Harvey • Gaffer: Bal Chow • Set Decoration, BTS Stills, Production Assistance: Kristopher MacGregor • BTS Video: Morgan Applegath • Makeup Artist: Vickie McIntyre • Cast: Harry Tamacas Perla, Cherry Su, Sara Walters, Daisy, Walters, Arun Avasthi, Tracy Pullman, Svitlana Yefremova • Edited by Justin MacGregor